THEO
Case study

Debut event success fueled by a dedication to DEI & wellbeing

3min read
Debut event success fueled by a dedication to DEI & wellbeing

Overview

To ensure the success of this first-time event and bring together a qualified audience of supporters, practitioners, clients and sponsors, Augeo led collaborative design and discovery sessions to develop a holistic mission statement and content strategy with an emphasis on inclusion. All voices were welcome and visual scribes artistically captured actionable takeaways.



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Results

Augeo strategically sourced Charlotte, NC because of its intentionality around wellbeing and Black-owned community hotel concept. We designed a comprehensive experience with wellbeing and inclusion at the core, featuring intentional décor, transportation, a gifting marketplace with diverse vendors and a festive street party offering eclectic dishes from minority-owned food trucks. After the event, all remaining food and materials were donated to the community.

ExperientialExperience Design
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