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Sustainability activations fuel brand devotion

Automotive giant sought to drive alt-fuel transportation awareness, inspire consumers to embrace sustainability and develop the next generation of brand ambassadors.

3 min read
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SolutionExperiential

Overview

Augeo created an immersive experiential marketing solution to inspire college students to embrace alternate-fuel transportation for positive change. Through simultaneous live activations at three campuses, participants enjoyed ride-and-drives, sustainable tailgates and a sustainability challenge awarding a $100,000 grant.

Our experiential strategy effectively engaged students and prepared them to become action-oriented brand ambassadors in the realm of sustainable energy.

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Results

634K+total people engaged
$100Ksustainability grant awarded
60Kpounds of emissions saved
2.6Kalt-fuel vehicle test drives

Tags

  • Experiential
  • Meetings Events
  • Product Launch
  • Social Impact

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